client
Cat Rescue Squad
Industry
Non-profit
Animal Welfare
services
Website Design
Content Writing
Brand Identity Design
This website for Cat Rescue Squad, a non-profit organization, reimagines how we connect with animal rescue. Ditching the typical sad imagery, it uses vibrant colors and playful illustrations to celebrate hope and second chances.
The design, paired with compelling storytelling, makes it easy to understand how to help cats in crisis through adoption, fostering, or donations. This project proves that rescue websites can be both impactful and uplifting, showcasing the joy of giving cats a happy second chance at life.
The home page uses a storytelling framework to connect with potential donors and volunteers. The home page clearly shows the problem (cats in crisis), the solution (the organization's efforts), and how visitors can help (through donations, adoption, or fostering).
This approach effectively communicates the mission and inspires action, all while maintaining a sense of joy and hope.
The about page goes deeper into the heart of Cat Rescue Squad, show their commitment to saving cats in crisis. It expands on their mission, highlighting their dedication to rehabilitation and finding loving forever homes.
The page introduces the team members behind the organization, putting faces to the names of those who work tirelessly to make a difference.
Ending with a clear call to action, the page encourages visitors to contribute to this life-saving work through donations, ensuring that Cat Rescue Squad can continue to provide care and support for cats in need.
The donate page provides a clear and convenient way for visitors to support Cat Rescue Squad's mission. It offers multiple ways to give, allowing donors to contribute directly through a secure online portal, or by exploring the organization's Amazon Wishlist and hand-picking items that directly benefit the cats in their care.
The page also provides transparency by outlining how donations are used, highlighting essential needs like medical care, nutritious food, and hygiene supplies. The approach to this page positions visitors to choose their method of giving and understand the impact of their generosity.
The adoption page invites visitors to find their perfect match. It features a searchable database of adoptable cats, each awaiting their forever home.
The page outlines the simple three-step adoption process, setting expectations and guiding potential adopters.
Compelling adoption statistics and heartwarming testimonials further inspire visitors to open their hearts and homes.
For those not quite ready to adopt, a prominent call-to-action directs them to explore fostering opportunities, ensuring that every visitor finds a meaningful way to contribute to Cat Rescue Squad's mission.
The foster page provides a pathway for animal lovers to temporarily open their homes and hearts to cats in need. It outlines the three-step process to become a foster cat parent, making it easy for potential fosters to understand the commitment involved.
Inspiring foster statistics and testimonials from those who have already experienced the joys of fostering further encourage visitors to consider the rewarding opportunity.
For those who may not be ready to foster, a clear call-to-action at the end of the page directs them to the donate page, offering an alternative way to support Cat Rescue Squad's mission and help cats find their forever homes.
Three options, depending on your timeline, needs, and budget.
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