client
Lovejoy Farmers Market
Industry
Retail
Agriculture
Food and Beverage
services
Website Design
Content Writing
Brand Identity Design
Lovejoy Farmers Market was inspired by the goal of creating a welcoming and informative farmers market website.
Farmers markets are important to communities, but their websites often don’t effectively attract customers and vendors.
Recognizing this, I transformed Lovejoy Farmers Market into an example of a vibrant and engaging website.
The Lovejoy Farmers Market homepage welcomes the community with information about all three market locations. Visitors can quickly find details like dates, times, and location, as well as learn about the market's commitment to local farmers and fresh produce.
The homepage also highlights programs that make fresh food affordable for everyone and provides clear calls-to-action for those interested in becoming a vendor or volunteer. A family testimonial and comprehensive footer ensure a positive, informative experience for all visitors.
The market page offers a complete guide to a specific market. Visitors can quickly find important market details and view images showcasing the vibrant atmosphere.
Parking information is provided to ensure a stress-free visit. Vendors are categorized for easy browsing, from fresh produce to local artisans. A call-to-action encourages visitors to explore the other market pages and discover all that Lovejoy Farmers Market has to offer.
The vendor page puts a spotlight on each vendor participating with the Lovejoy Farmers Market. Visitors are greeted with a photo of the vendor and their specialties, with a "Pre-order" button for those who offer it. This creates a personal connection and allows visitors to easily see what each vendor offers
The page also provides a vendor bio, contact info, social media links, and details about their offerings and participating markets. This gives vendors a platform to connect with customers and enhance the market experience.
The food access page highlights Lovejoy Farmers Market's commitment to making fresh, healthy food accessible to all members of the community.
The page provides detailed information about the food access programs available at the market, including eligibility requirements and how to apply. This ensures that individuals and families who may benefit from these programs can easily understand and access the support they need to put more healthy food on their tables.
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